In this day and age, with the proliferation of eCommerce and social media, consumers are exposed to multiple sources of information. For companies, it is vital to build a strong brand to rise above the noises and build meaningful relationship with customers.
A strong brand is etched into the minds of customers. It is brought to mind as the provider of a solution to customers’ problem. A strong brand gives a clear image of what it stands for, adds credibility to the products and services that it provides, forge an emotional connection with customers, creates loyalty and motivates customers to make a purchase.
Strong branding condenses the good traits of a company and make them tangible over long period of time and presents its uniqueness at all brand touch points. This entails having clear brand core values, clear positioning and long term strategy.
Consistent brand management with the help of brand rules ensures that the brand strategy is consistently applied through the operations of the business. In developing a strategic marketing plan, branding serves as a guide to understanding the purpose of the key business objectives and enables the alignment of plan with those objectives. Besides loyal customers, branding also creates loyal employees.
A strong brand gives people something to believe in and something to stand behind. It helps employees understand the purpose of the organisation they work for. They feel like they are part of something significant.
The key takeaway from all that being said is that branding is an important part of any businesses and cannot be ignored. As part of creating a strong brand, a good way would be letting employees wear the brand out to meet customers at each important touchpoint. This would help customers remember the identity of your company better and employees would feel a sense of belonging to the organisation.
Silkscreen Printing Service
Here at Ark Industries, we are happy to help create customised t-shirts and polo tees for your company with our silkscreen printing service. This would usually entail customising for a large number of employees thus cost would be a concern. Fret not! We have a solution for you. Silkscreen printing services in Singapore would be a cost effective method for customising large quantities of t-shirts as the fixed cost is spread over the larger quantities. On top of that, it saves time and it is durable (endures many washes).
In case you are wondering what is silk screen printing. Here is a short explanation of the silkscreen printing process. Silk screen printing is a popular printing technique where a mesh is used to transfer ink onto a t-shirt except areas that are intentionally made impermeable to the ink by a blocking stencil. A blade is moved across the screen back and forth to fill the open mesh area with ink. This causes the ink to wet the t-shirt and be pulled out of the mesh area as the screen returns back after the blade has passed. One colour is printed at a time, hence several screens are used to produce a multi-coloured design.
Let’s get started!
At Ark Industries, we pride ourselves as one of the market leaders in t-shirt customisation in Singapore. We provide quality silk screen printing services with reasonable turnaround time at affordable price points. We aim to meet and exceed your expectations, delivering unique, quality products and services on time, every time.